- November 10, 2020
- Posted by: Ankit Dwivedi
- Category: Blogs
Digital Landscape is evolving daily and so as the expectations of users. Consumers turn to other competing brands if the brand fails to fulfill these requirements.
Applications are the face of your brand and must be well described. Users stick to apps that have rich knowledge and design. UI and UX architecture thus play a major role in the creation of Apps.
UI is the face of any mobile application. It ties users to a brand, allows them to switch between functions, make transactions, and save content within the app. UI smoothens the user journey and raises the application’s ROI. Nothing can stop it from being a major hit when the UI design of an app is user-centric and has engaging content.
As mobile users across the globe are rising dramatically, it draws attention to creating an app in a way that draws attention and retains them on the platform. So, this article addresses UI trends.
Mobile App UI Trends
1. The animation is a must!
Due to continuous innovation, customers are spoilt for choice. The only way you can attract them is by providing them dynamic and attractive content. Functional animation is a great way to make a good first impression. It is extremely efficient to use animated visuals to attract attention and to keep your audience engaged, so they have a great experience while browsing through your app. You can also enhance animation by illuminating navigation, enabling seamless zooming, displaying offers and discounts through attractive banners, among others.
2. Use High-Quality Videos!
High-resolution images and videos have always been important for mobile app designers. Yet many apps falter here. Customers will always look for a lasting impression. Using full-screen background visuals and 3D graphics that make the app visually and emotionally appealing is a great way to impress customers. In addition to the above, creative and catchy videos can attract the customers’ attention, while offering them the information they’re seeking – quickly and effectively – without them having to devote time reading through unending text about product features.
3. Do not forget the illustrations
Digital illustrations are also getting increasingly popular and are a great trend to follow this season. Featuring a variety of styles, they effectively support the rapid perception of information while clearly communicating your brand identity. Using digital illustrations, you can enhance the look of your mobile app, empower users to act, encourage emotional appeal, and enhance usability through intuitive navigation. You can tell a whole story – using just one picture – and add meaningful and informative content to your mobile app.
4. How about storytelling?
Visual storytelling is another UI trend you must follow. Since customers will be browsing through a bunch of mobile apps, looking for the products and services they need, you have very little time to catch their attention. Storytelling enables you to get your message across in a way that impacts customers quickly while improving recall. If you’re looking to create a meaningful and long-lasting relationship with your customers, here’s what you can do: design special characters that are a part of your story, set the right storytelling atmosphere, and craft the messaging such that it aligns with the mood, tone, and voice of your brand.
5. Use the Gestures!
Mobile buttons have long enabled app users to carry out an array of tasks – browse through categories, view the next page of products, go to the cart, make a payment, and more. However, as AI gets increasingly more popular, in-app gestures and voice controls are witnessing an exponential increase in popularity. It is a great time to do away with buttons and give your users the freedom to interact with your app through gestures and voice commands. This way you can not only save precious space on the screen for more products but also make it easy for your customers to interact and do business with you.
This Digital era is the right time to drive up sales and revenue numbers. However, for that to happen, you will have to work on your mobile UI design to offer a stunning experience and leave a long-lasting impression. Just make sure to incorporate elements such as functional animation, digital illustrations, visual storytelling, gestures, and voice and AR into your UI design and set the stage for delivering an unmatched customer experience that drives higher revenue.
In today’s time, the customer is the king, and the emphasis of any service must be on improving the customer experience. In short, consult a company with a good UI experience and is aware, of all the upcoming trends discussed above.
If you want to add features to your app aligning with the latest trends and technologies, consult a mobile app development company.
We at AFour Technologies provide services revolving around multiple sections of the Mobile App Development ecosystem with our profound expertise in developing innovative and user-friendly apps for both android and apple ecosystem. Consult with us today!