According to Don Norman, who coined the term UX, “user experience encompasses all aspects of the end user’s interaction with the company, its services, and its products.”
Companies developing software products, need to implement UX based on their users’ needs, values, ethics, abilities, and limitations. It is now an intrinsic part of all software products ranging from apps to websites. With extreme competition in every sphere, the best software products must include a flawless UX.
If you too want to make your product a winner, focusing on these UX trends may have to become a priority:
1. Simplify the Users’ Journey – Irrespective of the product you are developing, aim to simplify the users’ journey. This includes several factors like customer journey maps and their personas. Every user has a goal that they want to achieve without wasting time and energy. By focusing on the user journey, you can bring them closer to what they want to do.
So, how do you go about it?
Begin with thorough research to understand your end-users’ goals, know their pain points/sweet spots and work on creating a seamless experience for them. Additionally, don’t forget to be consistent for the users. The experience must seem familiar while navigating the product, using the information, and interacting with various elements at each step.
2. Create a Visual Hierarchy – When users try a new product, they want to become familiar with it at the earliest. Creating a visual hierarchy is a great way to do this. It gives users a bird’s eye view of the design and helps them process the information. Some of the ways to implement a stellar visual hierarchy in your software product are:
· Using large elements as they will dominate the screen
· Vibrant colors are more appealing as they catch the eye
· Alignment of elements in clear and appealing patterns
· Contrast in the elements can draw the attention of the users
· Apt use of whitespace can help segregate information
3. Use Material Design – Material design has been around for a few years now. In many ways, it has completely changed the ballgame for UX designers. Vibrant yet subtle color palettes, unique typography, and minimalistic design are the mainstays of material design. Use it to take your product to the next level. A user-centric move, this UX trend can influence the users’ emotions and thereby, their actions.
4. Create Illustrations – Aesthetics plays an overarching role in UX and what better way to enhance that than by using quality illustrations?
There are several ways to incorporate illustrations in your software. For instance, you can use illustrated vectors and hand-drawings to add a certain element of personality and pizzazz to the design.
All in all, illustrations give your target users a refreshing break from the mundane images and graphics they often come across. They add that “oomph factor” and make your brand’s user experience stand out from the competitions.
The best part is that you can use illustrations in multiple places right from the logo to icons and can get as creative as you want!
5. Use Visual Storytelling – It is not just text, but also, image, video, and anything else that contributes to the visuals. Weave these into a visual story and you will be able to influence the users.
One of the ways to do this is by removing the bells and whistles and creating personalized content. This will make the product more appealing to the target audience. It does that by presenting information in a more digestible format and offering an engaging experience.
There are several ways to include stories in your product -such as during onboarding. This is a way to break the ice with the users and make them comfortable. Done right, it also creates a great first impression on them, thereby reducing the abandonment rates -a critical revenue-driving metric for SaaS products for example.
6. Bonus Future-focused tip -Make Way for Foldables – Much of the interaction with enterprise products today is over the mobile. So, what happens when the mobile gets modified? Foldable devices are the future and top brands like Huawei and Samsung have already jumped on the bandwagon. This could change everything you knew about UX design for touchscreens.
Foldable devices will include a multiple display and multi-window form factor. Therefore, UX for software products will have to focus on screen continuity. You have to think of the ways users can have a seamless experience while using your product on a variety of devices. It is all about getting an enhanced experience without any hiccups.
There’s no doubt that UX is critically important. And now you have a view of some of the top UX trends to keep an eye on for your software product development. But the thing with technology is that it is never constant. The fact is, you should keep updating their knowledge and understanding of design transitions. There will always be a better way to do things coming right up!
Want to talk to us about UX? Drop us a line and we can talk about that winning experience!